Research Panels

Quality Rewarding Program

Why a Quality Rewarding Program?

As the market research industry is gradually outsourcing more and more of its online data collection to specialized online panel providers and with research budgets still shifting towards online data collection, the topic of managing the quality of online access panels has become extremely important.

With the statement “Garbage in, garbage out” more than ever relevant, not only the quality of the data matters, but - from a broader perspective - also the complete panelist experience. Next to the industry demand for quality, panel members equally become more critical towards online surveys. More providers, diverse approaches and big differences in quality result in a need for panelist experience optimization.

Quality management at XL Online Panels

XL Online Panels has always been focusing on quality by investing heavily in R&D through a dedicated team of R&D consultants. This resulted in multiple white papers presented at ESOMAR conferences tackling different quality issues related to online panel research (e.g. Barcelona 2006, Orlando 2007).

NEW: introducing the Quality Rewarding Program

XL Online Panels is proud to present a new quality centric rewarding program in order to further optimize the panelist experience in all aspects of the fieldwork process. This program is in response to the need for an agreed approach towards better data quality and panelist experience.

The principle is very simple: in case the after-survey panelist feedback is at least 7.4 on a 10-point scale (*), you get a discount of 5% on your next project carried out with XL Online Panels, calculated on the current project budget. XL Online Panels shows that cost and quality can go hand in hand by rewarding you for improving the quality of your survey.

Interested to see how you can benefit from the XL Online Panels Quality Rewarding Program? Contact us and find out all about the system and its benefits!

(*) After every online field project, a panelist is asked to rate the project on different dimensions: general survey satisfaction, length of interview, lay-out, questioning, and survey topic. Based upon feedback scores of 300+ projects ran in 15+ countries covering more than 710,000 survey ratings, we defined a cut-off of 7.4/10, representing the best 25% projects in terms of general survey satisfaction. This cut-off score will be updated every 3-months in order to take into account the dynamic nature of the panelist experience and expectations

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