Research Panels

Recruitment

In order to grow our online consumer panels, we use an online recruitment method based on more than 1.000 websites all over Europe. Users are invited to subscribe to our research panels online. Once they have opted-in, they are invited to subscribe via a subscription form. This way, a double opt-in is guaranteed. All users are subscribing on a voluntary base.

Once someone has subscribed, he/she can be invited for a market research questionnaire. When participating into our online panel surveys, every panellist has the chance to win an incentive (e.g. DVD player, digital camera, travel voucher, ...). Moreover, for each time a panellist participates in a survey, XL Online Panels is supporting charity (UNICEF and Make-a-Wish foundation). Panellists are not rewarded individually by money or points.

Countries