Dear partner,

As you know the industry of online market research is constantly evolving. On the latest ESOMAR panel conference in Dublin it was clear that data quality and membership engagement will be the biggest challenges for the future. Moreover dedicated communities are rising with a fast pace demanding a different way of participant management. Besides this, access panels are more and more under pressure as the number of online surveys is growing due to the continuing switch from offline to online.

InSites Consulting and XL Online Panels are taking these topics extremely seriously as they are key for the future of our online research industry. Moreover InSites Consulting is growing rapidly with a big focus on international research projects and a bigger need for online sample.

Based upon this we decided to use the XL Online Panels only for InSites Consulting and their (current or new) end clients. This with a big focus on respondent engagement, data quality and dedicated community management.

More concrete, this means the panels of XL Online Panels will not be available anymore to other panel suppliers or market research agencies as the need of InSites Consulting is growing every day.

We are convinced this is the best decision keeping the challenges ahead in mind. Being at the heart of online research and taking our business and participants serious, we feel we need to act upon this.

We would like to thank our clients for their trust in the past years but also for their understanding.

Running projects will be finished as agreed. For further questions about this decision you can always contact me – sam@xlonlinepanels.com - +32 9 26 91 605

Best regards,
Sam